ROI – Return on Investment

This is shown as a percentage of the initial investment.

API – Application Programming Interface

This is a set of protocols and tools for developing software applications.

TK – To Come

When a piece of information is not yet available, a placeholder is used in text.

WFH – Work From Home

We should be used to it by now: the ability to work from the comfort of your own home.

CMS – Content Management System

This is the technology that can assist you in managing and publishing your website content with ease.

TL;DR – Too Long; Didn’t Read

A summary of a longer section of text.

PDP – Product Detail Page

The final destination for all of your product information.

AVO – Average Order Value

The typical amount spent per transaction.

CSS – Cascading Style Sheets

It is the language used to design and format websites.

UX – User Experience

This is the total package of a users interaction with your product.

RFP – Request For Proposal

Requesting a project proposal from potential suppliers or contractors.

LP – Landing Page

The page you want your customers to land on; it greets them and shares relevant information to pique their interest.

3PL – Third-Party Logistics

This is a company that offers logistical services such as warehousing and shipping to a variety of businesses.

RT – Retweet

When you share a tweet from another user with your followers.

SOV – Share Of Voice

The portion of the advertising market that your company has successfully claimed as its own.

UI – User Interface

The face of your product that users see and interact with.

EOW – End Of Week

Our favourite time of the week – The End!

MARTECH – Marketing Technology

The exciting and amazing technological tools you use to make your marketing dreams a reality.

SDR – Sales Development Representative

The sales teams or individuals who take leads and turn them into real deals.

MAU- Monthly Active User

A user who pops in once a month.

DAU – Daily Active User

A user who pops in daily.

SSP – Supply Side Platform

This platform connects advertisers with a large network of publishers who serve their campaigns.

SAM – Serviceable Obtainable Market

The section of the total addressable market that you can actually serve.

SOM – Serviceable Obtainable Market

The portion of the total market that a company can realistically reach.

TAM – Total Addressable Market

The who group of individuals who can potentially be into your product or service.

MVP – Minimum Viable Product

Almost like the beta version of a product which has just enough features to get individuals excited.

WYSIWYG – What You See Is What You Get

Literally – What you see is what you get, what’s on the screen, is what you receive in real life.

SaaS – Software as a Service

There are no longer any large software installations on your computer; instead, you can subscribe to the latest and greatest software via the internet.

USP – Unique Selling Proposition

That distinguishing feature of your product or service that sets you apart from the competition.