Building trust with potential customers is critical, and we all want to be able to impress our web and social visitors so that we can do business with them. We go over some of the best ways to impress your visitors and earn their trust.
Trust is important between us and our customers because our customers must trust and believe in our product or service as well as our commitment to shared core values.
Loyal customers spend more than two-thirds more with a trusted business than with a new one. Unfortunately, 55% of consumers don’t trust companies they buy from as much as they used to, and 80% of businesses believe they have great customer service when only 8% of customers agree. Customers are increasingly finding that a positive experience with a brand is more influential than advertising.
So how can we build trust with our customers?
Treat your employees well – When employees are happy and it shows, it tends to sway public opinion because it shows the company’s values.
Be Open – Never overpromise and underdeliver, and always be honest about your abilities and limitations.
Accept responsibility for your errors – Mistakes happen, and errors with a product or service should be apologized for, along with a solution or suggestions for improvement. Many consumers are influenced by what is communicated, particularly by a company’s top leaders.