The benefits of social media are limitless and include audience engagement, increased web traffic, storytelling, and brand awareness.
Those who do not use social media are missing out on what could be a valuable component of their overall marketing strategy.
It is necessary to be aware of new trends in your industry in order to survive in a competitive market. Many businesses use social media data to make educated decisions. Here are some of the most important advantages of social media for your business.
Engaging your audience
Businesses can use social media to engage with and respond to posts as well as take advantage of user-generated content.
You can also keep track of dissatisfied customers.
While some traditional media is beneficial, many forms do not allow customers and businesses to interact with one another.
Social media is also a great way to get customer feedback on products and services, as well as share content and get immediate feedback on the products and services offered.
Brand Recognition and Brand Awareness
Gaining brand awareness and recognition is high on any company’s priority list. Why? Because consumers prefer to buy brands they recognize, and many shoppers have varying degrees of brand loyalty, which leads to long-term business.
Social media allows you to reach out to your customers much more quickly than traditional marketing, and it keeps your audience thinking about your brand even when they aren’t thinking about it.
Generate conversation around your brand
A solid social media marketing strategy will generate conversation about your brand and allow you to interact with your audience when they comment on your social media messages. It is critical that your customers feel like they are speaking to a human being rather than a machine. It improves perception and makes customers feel more valued.
It is critical to use natural content that generates natural conversation. Give acknowledgments, solicit feedback, and pose open-ended questions.
Social Listening
Seeing what your customers say about your brand is valuable information, and the data it provides will give you key insight and assist you in knowing what your customers like or want. Keeping an ear on customer conversations allows you to stay up to date on what is going on and what is trending, allowing you to adjust your brand and strategies to meet the needs of your customers. For example, if you notice your audience posting about how more brands should think about going green, you can focus on sharing content or information about how your company is already green or is in the process of going green.
Retarget customers
You can use social media to retarget customers who visited your website but did not purchase. For example, if a customer visited your website and added a product to their cart but did not complete their purchase, you can retarget them through social media to complete their purchase, or at the very least keep your products or services in mind. Did you know that 70% of all online shopping carts are abandoned? You could gain customers through social media because data shows that three out of every four shoppers notice these retargeted ads, and about a quarter of them click on them and return to your website.
Build customer loyalty
Through the way customers follow and interact with brands on social media, you can build brand loyalty for free. It has been shown that approximately 90% of people prefer to buy from brands they follow on social media over brands they do not.
If they follow you, there is a better chance they will buy from you rather than your competition, which will increase your traffic if they are loyal. You can use social media to distribute discount coupons or to ask open-ended questions that will elicit responses from your audience. You can also give away inexpensive items such as patches, sunglasses, lip ice, sunscreen, hats, and other items that will leave a lasting impression.
Social is more a full business function than just another marketing tool and companies are finding themselves relying more and more on social media data than ever in order to inform strategies and decision making.
Let Peak Multimedia assist you today on your road to social marketing success.